Pulse Magazine features Hope for Women and Aveda partnership

15 Mar

Click to download the entire article PDF!

Pulse magazine has featured us in their March/April 2011 issue, The Female Factor, and we could not be more honored! We are in the “Empowering Women” section under the subhead, Giving Hope, which is exactly what we do.

The section aptly features a famous quote by President Bill Clinton, “Women do 66 percent of the world’s work, produce 50 percent of the world’s food, earn 10 percent of the world’s income and own one percent of the world’s property.”

We knew that, and we want more people to know what we know. This article illustrates the importance of companies partnering with fair trade organizations like ours to champion equal labor for women and their families in poverty stricken areas around the world.

We recently partnered with Aveda, a socially conscious company that retails in salons and spas worldwide. This partnership benefited Hope for Women artisans from Colombia and over 400,000 of our Tagua nut hair accessories were sent to 27 countries!

This amazing partnership improved the lives of more than 400 women and their families and also helped to protect 400 acres of the Colombian rainforest.

As ISPA Chairman Deborah Waldvogel said in the issue, “Let this be a call of challenge to us all within the spa industry who have the ability and responsibility to impact lives. Uplift other women in your team to become leaders. Think beyond revenue to empower the less fortunate. Be a woman of strength to others.”

Well said.

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