We’re proud here at Hope for Women to be headquartered in the same beautiful Green Mountains of Vermont as Green Mountain Coffee Roasters.
GMCR was founded back in 1981, but just last month they made major headlines for being dubbed the world’s largest purchaser of Fair Trade Certified coffee in 2010 by Fair Trade USA. To put that in numbers, that’s over 26 million pounds of coffee- amazing!
Needless to say, GMCR has been doing much more than simply creating a delicious tasting coffee for the past 30 years. They have also been dedicated to engaging in socially responsible business practices, and it’s making a big difference-
“Our business success enables us to invest in a more just and sustainable future — whether through sales of Fair Trade Certified™ coffee, energy and waste reduction programs, awareness building campaigns, new product development, employee benefits, projects in supply-chain communities, volunteerism, grants, or product donations,” (greenmountaincoffee.com).
Green Mountain Coffee Roasters is also committed to supporting Fair Trade farmers spanning all the way from Latin America to Africa through community development projects. Some of these projects include establishing new health clinics, building roads and creating scholarships.
GMCR has also chosen to work with Hope For Women by having us create a GMCR branded tagua key chain for them to use in their marketing and promotional materials. GMCR could have chosen any supplier for this, but made a conscious decision to choose a Fair Trade, eco-friendly product that comes from one of the major coffee producing countries they work in.
I urge everyone to take a moment and explore GMCR’s fun and interactive website and Facebook page, and while you’re at it, make sure to check out their many varieties of coffee that we have all come to love and yes, even depend on.