Tag Archives: Serious Business

Hope For Women is heading to New Orleans to join hundreds of salons at Serious Business this weekend

20 Jan

This weekend you can find our Hope For Women founder, Evan Goldsmith, at Serious Business in New Orleans – a premiere event for salons and hair professionals.  We are currently working with hundreds of Aveda salons, and we will be showcasing some of our new salon-specific products, including our new, amazing Fair Trade, eco-friendly ReStyle™ Salon Pro Stylist Bag made using recycled tire tubes!

            Scott Buchanan, a globally recognized hair professional from Scott J. Aveda salonspas loves his Stylist Bags and had this to say, “This is a perfect bag for salon professionals – it is durable, holds everything I need and looks fantastic

ReStyle™ Salon Pro Stylist Bag

too. And it feels great knowing that each ReStyle™  Salon Pro Stylist Bag is handcrafted using recycled tire tubes by women artisans in Bogota, Colombia.  I love it!”  This bag has been developed directly with salon professionals to safely and stylishly transport their tools – AND WE ARE GIVING ONE STYLIST BAG AWAY FOR FREE AT SERIOUS BUSINESS! If you are headed to Serious Business this weekend make sure you come to our table to say “hi” and drop off your business card so you can be entered to win a Salon Pro Stylist Bag.

ReStyle bracelet

We aren’t just doing one giveaway though! If you are at Serious Business and want to win one of our cool ReStyle bracelets all you need to do is tag us in your Facebook status or tweet at us @HopeForWomen. The 10th, 30th, and 50thperson to tag Hope For Women or tweet at us will win a ReStyle Bracelet. The winners will be contacted Sunday night so they can pick up their new Restyle Bracelet Monday the 23rd at the Hope For Women table. 

            At Serious Business we will also have our great Salon Pro Cosmetic Bags and our Salon Pro Travel/Dopp kit. These cosmetic bags are for men or women, and they are made from recycled tire tubes with several different color accents to match anyone’s style. Come by and tell Evan what you think of them! 

Tagua hair accessories

              Our brand new Tagua hair accessories are in and are sure to be a crowd pleaser in New Orleansthis weekend. Dress up your naked pony tail with four different styles of tagua hair accessories – each style comes in six different colors to ensure you have a hair accessory for every outfit. These are handmade by women artisans in Bogota using sustainably harvested tagua from Colombia’s rainforests. Each tagua nut is made individually so you know you’re getting a one of a kind piece. You can find out more information by visiting our table at the Serious Business event or by clicking the Salons tab on our webpage.


Serious Business

28 Jan

Picture yourself in a New Orleans’ conference room with 1200+ salon industry professionals. If you are thinking that you would be constantly worrying about how your hair looks you would be correct. And despite my Vermont fashion sense (more functional than fabulous) I was welcomed with open arms by a wonderful group of salon/spa owners that we are building relationships with.

How did I end up there? I was fortunate enough to be involved in the Neill Corporation’s 2011 Serious Business event this year – an annual gathering focusing on business education in the beauty industry.  Amongst other things, Neill Corporation is an Aveda distributor, serving a seven-state region in the southeastern United States, and their connection to Aveda is why I was there.

Neill Corporation invited me to attend to speak directly to the salons about the Aveda and Hope For Women partnership that is supporting artisan families in Colombia. I loved sharing the back-story of the Aveda and Hope For Women partnership and talking about some of the real people that the Aveda 2010 Holiday Gift Set program helped support.

A tagua seed pod known locally as a "cabeza"

It was particularly fun hearing people say “No way! THAT is where the tagua comes from?!?” after seeing the tagua seed pods that I brought with me, and seeing them energized to want to continue the partnership with the tagua artisans. I also got to meet salon managers that we already work with face to face for the first time – a real treat to finally be able to put a face to a name.

"Rosa" one of the top selling Portraits of El Salvador cards

Our Portraits of El Salvador cards were also extremely well received by the salon owners. These cards have found a great home in salons across the country and we are excited to work with many new salons that we met at Serious Business who want to feature this product.

I hope to have the opportunity to be around such a great group of people again in the future. Many thanks to the folks at Neill Corporation for having me there and for treating me so incredibly well – you made a flannel wearing guy from Vermont feel completely at home at a fashion event, which is no small feat.